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HV EXCLUSIVE: LOVE MOSCHINO

The fashion brand Moschino was born in 1983: a truly memorable year, during which the first real collection came to life, opening the doors to the history of the brand and the fashion of the eighties: a rebellious and a characteristic trait gave to brand a unique image.

Franco Moschino, born in Abbiategrasso in 1950, attended the Academy of Fine Arts in Milan, at the age of 17, with the great dream of becoming a painter (which is hardly surprising when looking at the prints and colors used for the collections of the brand). In order to pay his studies, Franco began to do small jobs, like the freelance illustrator of magazines, even quite famous.

So in 1971, at the age of 21, he started a collaboration with Gianni Versace and, few years later, he became the designer of the Cadette clothing brand that he left in 1982.

Love Moschino was born in 2008: a playful, vibrant, and super chic line, a sort of minor sister of the main brand. Designed for men and women (and even a child line) who like to break the rules of dress code and build their own personal and unconventional style.

Love Moschino therefore retains all the creative, intelligent, and ironic character of Moschino, but it blends with all the values of “love”: empathy and feeling. A universal, positive word recognized throughout the world that seems to bring new energy to a brand that was already well established and appreciated.

What are its distinctive features? Pop art prints, hearts, golden chains, maxi lettering, and bright colors.

 

 

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