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Our Story

Founded in 2011, our story began with a mission to provide vision correction for the whole family. Our passion for optics is endless, with expert opticians and unique designs, we can bring our vision and products to life.  


Our Why

One third of the global population (3 billion people) need vision correction, making it the world’s biggest disability. 30 million Egyptians have visual impairment that can be avoided or improved. We are committed to spreading awareness, eradicating visual impairments, and providing expertise through our eye care professionals.

Our How

By utilizing the advantages of the internet coupled with 12 stores around Egypt, we are aiming to serve our clients better and faster than ever before. Our commitment to quality made us partner exclusively with the second largest eyewear producer worldwide; Safilo based in Italy. Making us perfectly positioned for the future, online and offline. Eyewear is personal, and our promise to our customers is exceptional customer care and integrity in every interaction. 
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