Welcome to our story

Founded in 2011, our story began with a mission to provide vision correction for the whole family. Our passion for optics is endless, with expert opticians and unique designs, we can bring our vision and products to life.  

Our Why

One third of the global population needs vision correction, making it the world’s biggest disability. 30 million Egyptians have visual impairment that can be avoided or improved. We are committed to spreading awareness as well as providing the expertise through our eye care professionals. 

Our How

By combining the advantages of e-commerce with extensive on-site services with over 10 stores around Egypt. Our commitment to quality made us partner with the second largest eyewear provider worldwide; Safilo based in Italy. Making us perfectly positioned for the future, online and offline. .

Eyewear is personal, it’s essential for everyday activities. That’s why we put a lot of effort in selecting items that will suit everyone’s needs. Our promise to our customers is exceptional customer care and integrity in every interaction. 
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